Matches are like that on occasion. A good rule I like to follow is the week in week out rule.

I get a match and review the profile and send an appropriate ice breaker right away.

After a week I check them out again. If there has been no response I decide if their profile is good enough to pass muster.

I tend to remove people who's profiles are incomplete. If the profile is good but they have no picture they can stay.

As time goes on I keep a week routine of cracking down on profiles.

If someone actually interests me then I'll use an icebreaker like fasttrack request. Leave it for a week, then initiate communication. And also write a fast track message.

It seems to get good results. And only paying members can fast track.

If my matches are bad, meaning not my type, or their profiles are terrible, I tend to leave them idle for a week before closing them. I'll respond with icebreakers to communication requests to give the impression I'm not a paying member and eventually just close them out.

If they are crazy terrible I'll close them right away. I've done that with maybe 3 or 4. It's not common.

Of course I get a new match or two each day. I can be a little pickier than others who get fewer.

Out of 100 matches I start communication with maybe 10; Of those I get to open communication with 4; I close out 20; 20 close me and 10 start with me. The rest hang in limbo.

I tend to purge matches who do nothing after a few months unless their profiles are cool in which case they end up hanging in my communication folder anyways.